Hubspot

The most comprehensive tool for marketing automation and CRM

 

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Who is Hubspot for?

For companies looking for a comprehensive solution including both marketing automation and full-fledged CRM.

Due to the price, it is suitable for larger companies or for B2B, where the contact price is higher.

Hubspot offers modules for Sales, Marketing, Support and own CMS.
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Hubspot benefits:

Many functions in one tool, so there is no need to deal with multiple tools integrated together. Comprehensive reporting, scoring models, automation, HS databases and more.

Hubspot negatives:

The lower tariffs have very truncated functions and you will pay extra for more advanced automation. They are only available from the Professional version.
Performatio, 2021