The most comprehensive tool for marketing automation and CRM
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Who is Hubspot for?
For companies looking for a comprehensive solution including both marketing automation and a full-fledged CRM.
Due to the price, it is suitable for larger companies or B2B, where the price of a contact is higher.
Hubspot offers modules for Sales, Marketing, Support and its own CMS.
Advantages:
Many functions in one tool, so there is no need to deal with multiple tools integrated together. Comprehensive reporting, scoring models, automation, HS databases and more.
Disdvantages:
The functions are very limited in the lower tariffs, and you will pay extra for more advanced automation. They are available only for the Professional version or higher.