EMAIL MARKETING
Email marketing is one of the most effective marketing channels and there is no sign of it slowing down anytime soon. The high efficiency of email marketing is primarily ensured by wide targeting options and similarity to ordinary communication, which gives recipients a greater sense of trustworthiness.
However, do not think that it is enough to write 1 email, send it to your entire database and you have won. There are newsletters, of course, but that's only a fraction of the uses of email marketing. We will develop a comprehensive e-mail strategy for you to reach your customers smartly and consistently, in addition to newsletters, we will mainly focus on:
- building a relationship with the customer thanks to automation and segmentation.
- communication that helps customers with the purchase or its completion - abandoned cart, etc.
- e-mails about products - announcements, invitations, updates, etc.
- transakční e-maily - potvrzení, přivítání a poděkování
- event emails about webinars, trade shows, podcasts, etc.
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emails for specific audiences, such as internal updates, franchise or social media group messages.
In order to even start with email marketing, we need a database of contacts. A number of methods can be used to collect contacts, they depend on what options the seller has - more in the Perfomace marketing section.
What do we do?
Email templates designWe will create a template according to your ideas. Don't you have one? It doesn't matter, we just need your website or logo manual, and we'll print your brand identity in your emails as well. With us, you’ll also get your first template for free. |
PersonalisationWith us, you will increase your customers loyalty, purchase value and generally strengthen your brand by sending personalized emails that will better reach out and segment them based on their characteristics and behavior. |
Technical settingsSPF, DKIM, DMARC, BIMI and other acronyms you don't know? Dedicated or shared IP addresses? Leave all this to us and we will make sure that your emails go as they should and that these technical things do not unnecessarily lower your ratings. |
RetargetingMore than half of customers are influenced by email marketing during the purchasing process. Increase your chances of conversion by retargeting customers who have already shown interest in your products or services. |
Audit and optimalisationIf you already have an email marketing program, we will do a comprehensive audit with practical insights. We track open, click and bounce rates. By implementing A/B testing, we find out what works best and will bring you the best result |
PlatformsWe will help you choose the best e-mailing tool according to your preferences and set up your account. Our preferred providers are Active Campaign, HubSpot or Sendinblue, but we can work with any platform you choose. |
ADVANTAGES
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Price
No printing, postage or advertising fees on billboards, magazines or TV spots = unbeatable returns.
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Easy sharing
Your customers can resend your offers to their friends with the click of a button.
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Automatisation
Modern tools allow automation of mailings resulting in saving time and money.
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Targeting
The old "spray and pray" method no longer works. By segmenting campaigns, you will achieve much greater success.
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Immediate impact
With email's immediacy and easy measurability, you'll see results virtually immediately after sending your emails.
Do you want a free email template?
We’ll prepare a ready-to-send template according to your specifications.