It is probably not difficult to deduce that email marketing uses email messages to promote a product or service. This is a direct method of sales and participent´s consent is required to send a message.
The high effectivness of email marketing is ensured by the wide possibilites of targeting and the similarity with ordinary communication, which evokes a greater sense of trust in the recipients.
Email marketing is mainly used to:
- customer/seller relationship building
- communication that help customers with the purchase or its completion
- giving useful information - new blog post, newsletter, etc.
- brand support
To get started with email marketing, we need a database of contacts. There are a number of ways to use contacts, which depend on the options the seller has.
We will show you, what your options are!
it is a low cost form of marketing
the results are easily measurable
allows massive intervention
modern tools allows delivery automation = saves time and money
contributes to increasing website traffic, profits, etc.