Campaign for students
"Youth account gives you 1000 cash"


For our client ČSOB, as part of the "Youth account gives you 1000 cash" campaign, we created a chatbot with interactive ideas on what to spend ČSOB's money on. It was also possible to go straight from the chatbot to creating a Plus Account, which was a conversion point.

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Project benefits

  • an innovative way of reaching out to young people
  • increase in customer engagement compared to a standard PPC campaign
  • creating a database for further marketing use
  • 57% of chatbot users clicked the conversion button with an interest in creating an account

OTHER REFERENCES

ZOOT

Lead generation for ZOOT through a competition for fashion annuity.

Full reference
formfactory

Implementation of advanced analytics,
NPS and chatbot “Honza”

intelsol-orig

Digitization of the sales team using
CRM and marketing automation

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