Campaign for students "Youth account gives you 1000 cash"
For our client ČSOB, as part of the "Youth account gives you 1000 cash" campaign, we created a chatbot with interactive ideas on what to spend ČSOB's money on. It was also possible to go straight from the chatbot to creating a Plus Account, which was a conversion point.
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an innovative way of reaching out to young people
increase in customer engagement compared to a standard PPC campaign
creating a database for further marketing use
57% of chatbot users clicked the conversion button with an interest in creating an account
Lead generation for ZOOT through a competition for fashion annuity.