As part of the management challenge project, we created the Canny chatbot with the client Coca-Cola HBC, which helped students introduce the management challenge concept and at the same time could directly register them for the competition in an interactive way.
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Creation of a database of 717 students interested in work
71 student teams involved in the competition
39.6% conversion from entering the chatbot to solving the challenge
Fun part of Canny with fun facts to increase engagement
Creating an identity that communicates with students for several years
Direct integration of the chatbot via API with the internal system
Lead generation for ZOOT through a competition for fashion annuity