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What not to forget when creating a webinar

A webinar is one of the marketing channels that serves to convey specific information to individual
. It is also a suitable activity, thanks to which you can get new contacts, so it is good to be able to work
properly with this tool and get the most out of it. It is good to know effective ways of email communication so that
webinar candidates get the right message, link or reminder at the right time. Communication around webinars does
not start when the webinar starts and does not end when you say goodbye to the audience and wave at the camera.
The process is a bit longer, let's see what the individual steps involve.


How to create webinars?

The first important step is to have interesting content that you will tell the audience about. It will definitely take
some time to get this content, but it is definitely an investment in the future. It is also important to have the
 background and the necessary technologies. Without quality tools from the webinar, you will not get the
contacts you want and it is a pity if you already get the job done. It is also necessary to have a functioning and
effective website, on which you place a form with which those interested can register for the webinar. Remember that
after filling out the form, they should see a thank you page where you can thank them for registering and mention
what the user will expect. Then comes the e-mail communication, thanks to which you will share important
information and instructions.


1. The first email that arrives immediately after registration will re-emphasize the thank you for registering and
for your interest in your webinar. Then it is good to acquaint the applicant with the basic information and describe
what will be part of the webinar and what he can look forward to in the program. It is also good to mention the
date and time of the event and to note that a number of reminders will come in the coming days so that he does
not lose the event. Be sure to send this email well in advance and carefully plan your entire timing.

2. Then should follow an ongoing reminders that the event is approaching. These emails can only be brief, it is important that they are mainly effective. Their goal is to keep the person interested in the event and out of his subconscious. These emails should be available 2-5 days before the webinar.

3. On D-Day, it's a good idea to note that the webinar will take place in a few hours. Also, plan to submit a link in advance that will take individuals to the webinar. Don't forget to check several times that the link is really working and that everything is working as it should.

4. As we have already said, it does not end with the webinar. Once you have established communication with these contacts, use it and ask them for a webinar evaluation and feedback. This is valuable information for you that will come in handy for you in the future, and based on it, you can then improve and advance your webinars and overall communication. It's a good idea to send this email 1 day after the webinar.


The contact provided by interested parties via the form on the website is extremely valuable for you. For you, this
means that the individual is really interested in your company and service, so you are more likely not to bother
with any marketing emails and will really use your offer. This way you get real potential clients and you can build
lead generation marketing on them, which not only saves the work and time of salespeople, but mainly you get key
orders and satisfied customers who will be happy to return to you.

It is therefore good to use the contacts obtained through the webinar and to communicate your other services
and products. You should also keep in mind that by creating one webinar, you will create an audience base that you
can automatically send invitations to other webinars, thus ensuring a higher viewership of your events. In this case,
it is advisable to use lead scoring, which will allow you to map the level of activity of individual contacts. You can then
create special campaigns and loyalty offers only for those contacts who are regularly interested in your services or
regularly attend your webinars.


Final summary

  • Webinar email communication is not just about one email.

  • Emails should be timed correctly and you should adhere to this schedule

  • Make sure all technical elements such as forms, landing pages, links or click-through buttons in emails work.

  • At the end don't forget to ask for feedback, which you can use when creating other webinars.

  • Have a plan how to work with the contacts you gather at the webinar and what the follow-up activities will be.