Campaign fo students

"Account for young gives 1000 cash"


As part of the "1000 cash for young people" campaign, we created the we created a chatbot with interactive ideas, on what to spend money from ČSOB. It was possible to go straight from chatbot to setting up a Plus Account, which was a conversion point. 

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Project benefits

  • inovative solution to reach young people
  • increase customer engagement compared to standard PPC campigns
  • creation of database for furthure marketing use
  • 57 % of chatbot users clicked on a conversion button in order to create an account 

OTHER REFERENCES

ZOOT

Lead generation for ZOOT
through a fashion annuity competition

formfactory

Implementation of advanced analytics, NPS and chatbot “Honza”

intelsol

Digitization of business team using CRM and marketing automation